Why You Should Use Lead Generation Plugins
The main goal of any business is to convert their website’s casual visitors into potential customers by collecting their email addresses, adding them to proper lists and sending out promotional email newsletters. For example, you can send out an email reminding them to checkout with the product in their cart or that your product is currently available for a discounted price or you are hosting a flash sale. It is a well-known fact that more than eighty percent of your online visitors will never come back to your website unless they have subscribed to your posts. It is here where these WordPress popup and lead generation plugins or tools come to your rescue.
Which Is The Best WordPress Lead Generation Plugin
Though there are a whole lot of popup plugins and lead generations tools available out there for WordPress sites, nothing comes to as close as what OptinMonster offers. OptinMonster comes from the same stable as MonsterInsights, WPForms & WPBeginner and is my all-time favorite. Though there are many other similar WordPress plugins available for download for free from WordPress.org plugin repository or from premium WordPress plugin vendors like Codecanyon or Elegant Themes, they do not perform as well as OptinMonster. Most of them are clunky, slow to load, interferes with your web page appearance, messes up with your code and often annoys the users thereby doing exactly the opposite of what it is supposed to do.
The ultimate goal of using a popup plugin is to generate leads for your WordPress site by growing your list of email subscribers. But these other plugins do not leave the right impact on your site visitors either because they are simply bloated or they do not offer much functionality.
And the worse case scenario is many amateur WordPress users do not know how to configure these popup plugins efficiently to get a proper return on investment. And since many people are having difficulties in choosing the best WordPress popup plugin for their site, I have researched and come up with the best solution – Use OptimMonster!
Why Should You Use OptinMonster
I chose OptinMonster plugin in comparison with other plugins which offer the same functionality based on many factors such as ease of use, loading time and features. OptinMonster is highly optimized for speed as it makes use of Amazon’s cloud infrastructure to minimize the load on your web hosting server thereby giving it a boost in popup’s load time significantly.
Features Of OptinMonster Lead Generation WordPress Plugin
OptinMonster is the only WordPress popup plugin which offers users multiple chances to sign up for newsletters from your site. There is also an option to choose different types of opt-ins for your site based your requirements and also the ability to choose the place where you need the popup to be displayed.
The various available opt-in categories are lightbox popup, inline or after the post, floating bar, slide-in, mobile and sidebar opt-ins, full-screen or welcome pages, canvas, and MonsterLinks.
Powered By Exit-Intent® technology
The best feature of the OptinMonster plugin is its unique Exit-Intent® technology which displays popups to your site visitors only when they are about to leave the site. This feature makes sure that popups don’t ruin the user experience (UX) on your carefully crafted WordPress site.
This feature enables you to embed a lightbox popup into any ordinary link or button on your WordPress site, that is, the popup is displayed to the user only when they click on a pre-defined link or button.
Using OptinMonster, you can design your own popups by using the visual designer that comes along with it. You can also change the fonts, colors, add custom images and brand the ready-made popups to suit your needs.
Google Analytics Integration
Since OptinMonster is a certified Google Analytics partner, it can be integrated directly with your Google Analytics account to provide you with every possible minor detail on how your popups are performing on your site.
A/B Testing (Split Testing)
Using the A/B testing module, you can test the performance of multiple opt-ins on your website and also learn which opt-in is getting you the most sign-ups for your content.
You can also add custom HTML, CSS and WordPress shortcodes to your popups using the Canvas feature available in the OptinMonster plugin. In terms of ease of use and user experience, OptinMonster is simply the best WordPress popup plugin. It is also the most comprehensive and powerful WordPress lead generation plugin.
Thus, on the whole, OptinMonster offers the most bang for your buck. I hope that this article helps you in deciding on the best popup plugin for your WordPress powered site. If you liked this post, you might also be interested in reading my post on why you need a CDN for your WordPress website.