As I was scrolling through my Facebook news feed I came across numerous posts by various meme pages asking people to uninstall Snapchat because it has insulted Indians on the whole. I made a quick search only to find out that it has been alleged that Snapchat’s CEO Evan Spiegel had made a comment stating that the app is only for rich people and that he doesn’t want the service to expand into poor countries like India and Spain.
The Problem in this Case
Ahh…now I see where the problem is rising from. When other tech giants such as Facebook Inc, Google, Amazon and Microsoft are trying to increase their foothold in India’s digital mobile market, Snap Inc. (Snapchat’s parent company) doesn’t want Indians to use its Snapchat application because they are poor. What nonsense is this? Poor in what terms?! If they wanted only the elite class to use their app, then, they should have released the app on Google’s Play Store and Apple’s App Store for a price only affordable by the rich!
How the Issue Came to Light
This came to light after a former employee, Anthony Pompliano filed a lawsuit in January alleging that the app falsified its user metrics. Much of that lawsuit was redacted for public view and only became available this week after Snap Inc. dropped its efforts to keep the unredacted complaint under seal and released it in a public filing.
Soon after coming to know about the CEO’s insulting comments, people began to uninstall Snapchat from their phones and #UninstallSnapchat and #BoycottSnapchat started trending on Twitter and Facebook alike. Moreover, people started leaving one-star reviews on Play Store and App Store bashing the CEO for his comments. This lead Snapchat’s rating to drop drastically.
So, here’s how the Twitterati started responding to the CEO’s comments –
— shikhar bhardwaj (@shikhar1810) April 16, 2017
I've never used #Snapchat. After seeing folks reaction. i just installed it, rated 1 star & uninstalled. feeling nice. Maine b Boycott kia 😊
— Anshul Saxena (@AskAnshul) April 15, 2017
— Black Lipstick (@Isoumyas) April 15, 2017
— Deepa Nagaonkar (@nagaonkardeepa) April 16, 2017
— Amrita Ganguly (@GangulyAmrita) April 15, 2017
— Parul Sharma (@TheParulSharma) April 16, 2017
— Poonia4india (@SPoonia777) April 16, 2017
— दबंग (@dabbangism) April 16, 2017
According to Economic Times, India is considered as a rapidly growing market with internet penetration expected to grow 2.5 times by 2020. To conclude, I should say that Snapchat has made a huge mistake at the wrong time and made itself the Indian version of #DeleteUber campaign.