6 Instagram Tools to Jumpstart Your Marketing Efforts

Best Instagram Tools to Kickstart Your Marketing Efforts like a Pro

Instagram is undoubtedly one of the most active and powerful social media platforms with more than 700 million monthly active users and growing. With such rates of growth it is difficult for you to manage your marketing activities on Instagram. That is why you will be needing the help of these Instagram marketing tools and services to form a proper growth strategy. Growing your followers and coming up with new posts everyday isn’t an easy task, trust me.

To make things simple for you, I have spent some time researching on what are the best and safe Instagram marketing tools for your businesses. Using shady services may get your account suspended or compromised in the worst case scenario. So, here are the tools you will be needing to grow your following and reach on Instagram.

1. Grum

Using Grum, you can schedule posts to be published automatically without you having to press publish every time unlike other marketing tools. Moreover, it allows you to post content directly from your desktop!

Grum - Post on Instagram from your Computer

Grum is a premium service and comes with a free three days trial with no credit card required. And they have got three plans – Start, Grow and Agency with which you can connect two, five and more than five Instagram accounts respectively.

Another alternative tool for scheduling posts to be published on Instagram is ScheduGram (also a premium service) which comes with a seven days free trial, but a credit card is required up front to reduce fraudulent usage of their platform.

2. INK361

Using this tool, you can find actionable insights into what type of posts your followers mostly engage with. Also, it helps you analyze your competitors accounts to find what type of posts their audiences interact with. Tracking user’s engagement with your posts has also been made a breeze, thanks to INK361’s refreshing dashboard.

INK361 - Get Actionable Instagram Insights

Currently INK361 is free to use for everyone, but an additional Pro plan will be added soon providing users with additional features such as extended audience insights, profile benchmarking, competition monitoring, etc.

3. Iconosquare

Iconosquare is a premium Instagram marketing and analytics tool providing you with hashtags that perform the best for your posts and deep insights into your Instagram account. Moreover, it can be used to manage all your Instagram accounts and activities (such as comments & likes) from one place along with a competitor analysis feature.

Iconosquare - Instagram Analytics & Marketing Tool

You can also use it to search, repost, upload and keep your media organized. Iconosquare also offers you the feature to schedule posts in advance and search for influencers in your business sector. Iconosquare is also available for download from Google Play Store and Apple iTunes.

4. Crowdfire

Using Crowdfire, you can follow the followers of accounts (businesses or influencers) you feel your business is related to. By doing so, you will be able to gain more targeted followers – followers who can bring more value to your brand. You can also use Crowdfire to unfollow people who are not following you back on Instagram right from a single screen.

Crowdfire - Your super-smart marketing sidekick.

It also provides you with an option to follow your fans (followers whom you’re not following back), blacklist spammers and white list people whom you don’t want to unfollow. Crowdfire is free to use with optional premium plans for advanced users. Crowdfire is also available for download from Google Play Store and Apple iTunes.

5. Repost

Using Repost app, you can easily share someone’s post to your own account while giving credit to the original poster at the same time. Repost also enables you to bookmark photos or videos you want to repost. You can also search for photographs you like by looking up for a hashtag or a username and repost it with a single tap.

Repost for Instagram - iPhone & Android App

Repost is available for download from Google Play Store and Apple iTunes.

6. Word Swag

Word Swag allows you to add text to your photos in seconds. You can select from thousands of high quality background images & designs and place your logo along with quotes or sayings over it. It also comes with some inbuilt quotes and jokes which you can make use of, if you aren’t able to come up with anything new.

Word Swag App - Generate Cool Text, Words & Quotes on your Photos

WordSwag is a premium app and can be downloaded from Google Play Store or Apple iTunes.


Though there are tons of other marketing tools for Instagram out there, these are the ones I trust and prefer. Most of the other services nearly offer the same features as these one’s in my list for either a higher price or lesser reliability and quality in terms of service. Thus I hope that by using these tools you will be able to harness the power of Instagram as a business platform for your social media marketing strategies. If you’re using any other Instagram marketing tool, please do share some information about it in the comments section so that I can look into it and share it with my readers.

If you liked this article, I’m pretty sure you’ll love my article on Blog Growth Hacking: How to Drive Traffic Like a Pro! 😀

4 thoughts on “6 Instagram Tools to Jumpstart Your Marketing Efforts

    • Wait what?! 😵 There are even more sophisticated tools out there, Anurag. But I’ve tried my best to keep the list small and simple. The tools I’ve mentioned in this post are more than enough for anyone to completely manage their Instagram marketing strategy. Another pro tool would be to use Buffer! 😉


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