You may assume that choosing a perfect domain name for your business website or blog can be a daunting task for you as it requires a lot of thinking, brainstorming and considerations. But in my opinion, it shouldn’t be as complex as it sounds – it should rather be an easy task for everyone. I do agree that your domain name will act as your identity on the web and it will represent who you are, what you project and what you want to resonate with your readers. This might sound scary but you needn’t break your head over it. Read on to find out how to choose the perfect domain name for your business or even a personal blog!
Represent your Brand
Before going for a domain name, make sure it adequately represents your brand or identity. Don’t make it too complicated or difficult to spell out. By just hearing your domain name, people should be able to associate it with your business.
Keep it Short & Crisp
Don’t go for long domain names even if your business name is long. Shorter domain names are easier to type in the browser’s address bar, easier to remember and easier to share it with others when having a conversation. Moreover, shorter domain names won’t get shortened further on certain social media platforms and search engine result pages.
Make it Pronounceable
Make sure your domain name is easier to pronounce so that it doesn’t create any confusion in spelling when the user tries to access your site straight from the address bar without looking up for it from a search engine. People tend to remember things for longer when it is pronounceable; it gets stored in their lower subconscious memory. What if you are an upcoming influencer and a well-established business wanted to badly get in contact with you to rope you in to promote their new product and they couldn’t get your domain name properly in mind just because it wasn’t easy to pronounce? You will be losing a golden opportunity that day.
Stick with Dotcom
It is an unwritten rule of the book that .com is always better than other top-level domain name extensions such as .net, .org, etc (TLDs) and country-code top-level domains (ccTLDs) such as .in, .ca, .fr, etc. I don’t know if Google is biased towards .com or what, but I can assure you that it is the most widely recognized and accessible TLD.
Don’t Infringe on Others Trademark
If you infringe on a registered trademark, there are heavy chances for affected parties to take legal action against you and sue your business. Don’t append registered trademarks to your domain name (like nikeshoes4all.com, cooladidasshoes.com, godaddydomains.com, yourfacebook.com, cheapsamsungphones.com, etc). Registering domain names very similar to other established businesses and influencers (like oneplus.xyz, apple.audio, etc) and creating confusion among their followers with your business will do you more bad than good for your business. DO NOT EVER DO IT.
Keep it Relevant
A good domain name should be able to convey what your business is about without making people think twice on what your products and services may be about. If your business is all about music streaming, it shouldn’t be named like a web hosting company. Or else people will mistake it for a music hosting company instead.
Use Proper Keywords
Using relevant keywords in your domain name can boost your SEO score. For example, the most popular WordPress resource site WPBeginner uses the keyword ‘WP’ in their domain name, which stands for WordPress – the CMS all their site is about. Don’t spam your domain name with multiple keywords; one broad keyword is enough. For example, you own a recipe site – don’t name make it narrow like ‘eggnoodlesrecipe.com’ or ‘chicken65foryou.com’. Instead, go for broad domain names like ‘noodlesrecipebook.com’ or ‘ultimatehickenrecipes.com’.
Avoid Numbers and Symbols
Try to avoid using numbers and symbols in your domain name. This is mainly because people can forget the numbers and placement of symbols in your domain name. Also, they can get confused if the ‘1’ in your domain represents the number ‘1’ or the text ‘one’ when they hear it in an advertisement (unless your brand is already as famous as One Plus).
With that in mind, I would like to hear your thoughts on domain name choices and what you think is working for you. Oh, By the way it’s time for you to register your first domain name and create your new website in just 5 minutes (thank me later 😉 ). If you liked this post, I’m sure you would also appreciate my post on 7 reasons why you should use WordPress and how to choose the best web hosting company for WordPress.