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Top 10 Chrome Extensions for Lead Generation

google chrome and microsoft edge browser extensions for lead generation

Lead generation is crucial for any business looking to get new customers. One can say that it is essential for a business’s growth and survival, especially in a competitive environment. Indeed, lead generation is one of the most important aspects of digital marketing. Without leads, a business cannot grow and reach new customers. It is, … Read more

How to build a successful email marketing campaign

A Step-by-Step Guide to Creating A Successful Email Marketing Campaign

As digital engagement continues to grow, companies are turning to avenues like social selling, and the next “big thing” that will launch them into the monetary stratosphere. While it’s always proactive to be on the lookout for new technologies and strategies that can increase the productivity and success of your business, it’s equally important to … Read more

How to get started with email marketing automation

6 Steps to Getting Started with Email Marketing Automation

If you are into digital marketing, you would have definitely heard of email automation. 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. – Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015) Even though that is the case with many successful … Read more

What is an email autoresponder [Infographic]

What Is An Email Auto Responder And How To Use It For Marketing

What Is An Autoresponder In Email Marketing And How Does It Work An email autoresponder is a computer program or service that can automatically answer e-mails sent to it and can also be used to deliver a series of emails to subscribers. Autoresponders can either be very simple or sometimes quite complex depending upon where and … Read more