WordPress Enthusiast, Blogger and Software Engineer
The world is constantly changing and so is the landscape of digital marketing. Some old practices for search engine optimization (SEO) are no longer as effective, thanks to the fierce amount of competition online. This means that businesses must adapt and find new ways to improve their website’s rankings on search engines like Google, DuckDuckGo, … Read more
As business owners, we need only one thing – to do more business. And for that, we need a website. But, what if you are not ranking for the keywords you are supposed to rank for? How will you sell your products? You can run ads for some time. But after that? Well, you need … Read more
Today’s leading marketers know that data-driven insights are marketing gold. Gone is the old approach of working off assumptions or gut feelings. Today, marketers are beginning to recognize the importance of relying on sound customer data. But according to a recent study from Google, fewer than 40 percent of marketers actually use consumer research to … Read more
Google rolled out its first mobile-friendly update in 2015 which signaled webmasters to optimize their websites for mobile devices make them more mobile-friendly. It was also referred to as ‘Mobilegeddon’. With the onset of Mobilegeddon, Google started taking mobile friendliness as a ranking factor for websites on its search results page. Google had to roll out … Read more
Keyword research has come a long way thanks to evolution and updates of the search engine algorithm. Newer channels and updated style of marketing is evolving with each passing day. LSI keywords are one of the trending techniques used by the marketers in order to outperform their competitors and gain the top spot in search … Read more