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How to boost your sales using coupon popups on your eCommerce site

Are you a small business owner struggling to sell your products online? I have come across several posts on Facebook groups and LinkedIn from hobbyists and entrepreneurs lamenting that they’re unable to sell their products online as much as they would like to. This is even after spending hundreds and thousands of dollars on advertisements.

So, why does this happen?

Many people feel that they can’t compete with the big players and make out alive. But that’s where I think they are getting it wrong. With the right tools in hand and a proper marketing strategy, they can give the big guns a run for their money.

If people are already coming to your website and checking out your products but are abandoning their cart, you just need to give them one more reason to shop with you. That’s where coupons play an important role. But, if people are not able to discover your site itself in the first place, it might be a sign that you need to work on your on-page SEO and improve your Google rankings.

Why coupon popups are important

Since you are competing with the big guys, you need to stand out from them. And coupon popups can give you the extra push that you really need. Using coupon popups, you can effectively communicate to your site visitors that you’re running a new campaign and provide them with an easy way to take advantage of the offer by highlighting the coupon code that they need to apply on the checkout page.

This helps you make more sales, increase profits, and make your customers feel satisfied that they were able to save a few dollars by purchasing from you.

Fun and effective ways to use coupon popups

There are quite a few ways you can incorporate coupon marketing on your WordPress site with popups.

Here are a few possibilities. You can –

  • Display a static popup to all visitors on your site (same coupon for everyone)
  • Customize the coupon code depending on which page the user is on (different coupon codes for different categories on your eCommerce store)
  • Display a special welcome coupon to logged out users so that they are allured to register on your site
  • Personalize the popup with logged-in user’s details like name and gender
  • Display different coupon codes based on the location of the site visitors

Or, you could even display a spin-to-win coupon wheel where interested users may enter their details and spin the wheel to win exciting prizes (including flat 50% off on their next order!!).

How cool is that!

How to create coupon popups on your WordPress/Shopify store

Glad that you asked. You can easily create a coupon popup on your WordPress/Shopify store using OptinMonster, the best popup and lead generation plugin for WordPress and Shopify. Using OptinMonster, you can create everything from a simple exit-intent popup to a multi-step popup on your WordPress site.

I have covered more about its features in my OptinMonster review. Do check it out if you haven’t before.

If you have already got OptinMonster on your site, you might want to learn how to create a coupon popup on your WordPress site. 🙂

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