How to create ActiveCampaign forms in WordPress

Download the WPForms Elite plugin file from your WPForms account and upload it manually to your website. Once you have installed and activated it, navigate to the WPForms –> Addons page from within your WordPress dashboard and install the ActiveCampaign add-on.

Now, go to WPForms –> Add New page and create a new form (you can pick one from the existing templates). It can be any form. But for the sake of this guide, let me choose Newsletter Signup Form. Once you have inserted the template, you can add or remove fields depending on your requirements.

If you are in the European Union or your site visitors are from the EU, it is better to add a GDPR agreement field to your WordPress forms. You can easily add it by dragging and dropping the GDPR Agreement field to your form builder screen.

Since you have decided to add the GDPR Agreement field to your WordPress form, you must go to the WPForms –> Settings page and tick the GDPR Enhancements checkbox. This will add GDPR compliant features to your forms and makes it easy for you to follow them – you can disable user cookies and choose not to store their details on your website. Don’t forget to save the changes once you are done.

To connect your newly created form with ActiveCampaign (one time process), click on the Marketing tab on the left side, and then select ActiveCampaign. Click on Add New Account. There will be a new popup displaying on your screen asking for your ActiveCampaign details like Account Name, API URL, API Key, Event Tracking Account ID, and Event Tracking Key (the last two fields are optional).

To get your ActiveCampaign API URL and Key, you need to log into your ActiveCampaign account, navigate to the Settings page, and scroll down to the Developer section. From here, copy and paste the API URL and Key to the last screen displayed in Step 5, and save the changes by clicking on the Add button. It should now display a success message if everything went well.

If you are prompted for a connection nickname, just enter a nickname for you to remember the purpose of this connection (example: newsletter, lead generation, etc).

You will now be greeted with more options to configure your ActiveCampaign settings with WPForms. From here, you can select your account, action to be performed (example: choose Subscriber: Create or Update for adding subscribers to forms), mailing lists, add or remove tags, and more. You can fine-tune it as per your liking and business requirements.

Now that you have created a newsletter subscription form and connected your WordPress site with ActiveCampaign, you can save the changes. You needn’t connect your site each time you create a new form – the connection details will be saved.