So you have just begun your blogging journey and you’re feeling overwhelmed already? I know, I can understand that you are scared at the thought of maintaining and growing your newly found blog. Blogging will not lead you to an overnight success, rather it takes months or even years for you to reach those great heights. Remember that your blog won’t get ranked quickly and start getting thousands of visitors within the first few months after you’ve started blogging. It is a long process of hard work and creating quality content along with adequate marketing.
The number one mistake many new bloggers make is that, they look at professional bloggers (people who blog for their living) and wish that it was them. They don’t realize the failures, hardships and hard work behind the success of those bloggers. Not everyone was lucky enough to have enough money to fund their blogs. Most of them started out with their pocket-money of with some meagre amount of money they had and then they worked hard, created quality content, earned some decent money and invested it back into their blog to make it grow big.
Now, here are some blogging tips that you need to know right away –
1. Show Who You Are to Your Readers
Do not hide who you are from your readers. Not only does it make things look worse but also it makes you look shady. People want to know the face behind the blog – only then will they be able to connect to you on their mind. For example, you are reading an interesting piece of article on a website but when you’re trying to find who the author of the article is, you’re greeted by dead ends or some random generic avatars, how would you feel? It would lead to a sense of incompleteness among the readers.
Try to display your face right below your posts or at least in an about page.
2. Create Quality Content
Now that you have started blogging try to publish some quality content, that is, content worth reading and sharing. There’s no use of sharing random stuffs on your blog if you truly want to grow it big. More importantly, no one comes to your blog to read quotes and stuff which they can find elsewhere on the web. You need to give them something which they cannot find elsewhere. Instead of sharing someone’s quote, why not try to write down your own motivational story? Keep it real or die trying. An average internet user can differentiate between quality blog posts and random shit. Always try to create content which creates value for your readers and subscribers. If your posts are really worthy enough, people will start sharing it automatically.
3. Be Consistent
Whatever you do, try to post consistently on your blog. It doesn’t matter whether you post every single day or thrice a week but try to remain consistent. If you’re publishing three posts a week, try to keep up the same for the coming weeks too. Don’t give up your consistency in posting or your traffic will take a dip. According to a study by HubSpot, businesses that published blog entries on a regular basis added subscribers over twice as fast as those companies that added content once a month.
4. Give it Some Time
Just because you started blogging doesn’t mean people will automatically come and read your posts. Blogging is like a long-term investment plan where you wont get the returns immediately. Sometimes, you may need to keep up with blogging for years until you can start seeing your results. It can easily take more than a year or two to reach thousands of daily visits on your blog.
And as the exercise motto goes, if there’s no pain then there’s no gain.
5. Start Building your Email List
Whether you are blogging for time pass or growing your online business, you should start collecting email addresses from your potential readers. Put up a sign-up form on your blog (either on the sidebar or below posts) where readers can subscribe to your newsletters. Make it look attractive as keep it as simple as possible. By the way, don’t ever spam your subscribers by sending them nonsensical shit or junk filled with your affiliate links or advertisement banners. This will make them unsubscribe from your email newsletters right away!
If you’re new to building email lists and campaigns, you should definitely read about AWeber – the number one email marketing platform for bloggers.
6. Make your Headlines Catchy
No matter how much ever effort you put into creating your blog posts, people won’t open them until they find the headlines catchy. So, it is your prime duty to make your headlines as catchy and crisp as possible – people should be inclined to click on it give it a read. Catchy headlines can also massively increase your click-through rates you can achieve from search engines result pages (SERPs). If headlines of your related posts are catchy, it will lead to an increased time the visitor spends on your blog, which greatly reduces your bounce rate. Lesser the bounce rate, the higher your posts will be ranked by search engines. Higher your posts rank on search engines, more will be the organic traffic to your blog.
7. Build your Social Media Presence
Other than search engines, social networks are the only place from where you can get free and quality traffic. So, make sure you have a strong presence on these social networking sites. Don’t try to create a profile/page on every social media site over there. Choose a few sites worth concentrating, such as Facebook, Twitter and Pinterest. If possible you can boost your presence by spending a few bucks advertising on these sites. Higher the number of fans/followers you’ve got on these sites, more will be the user interaction with your posts. Search engines such as Google and Bing takes the number of shares you’ve got on your posts in these sites as a factor for ranking. More number of likes, comments & shares you’ve got for your posts on Facebook means more people are interested in your content.
8. Don’t Steal Others Content
As a new blogger you might even be tempted to steal content from other websites. This may strike you when you hit the writer’s block, a condition where you are unable to think of what to write or how to proceed with writing. This might seem easy but you’re hurting yourself in the long run. If people find you’re lifting content off their sites without prior permission or attribution, you are in for trouble. You may get sued or the person may file a complaint against you with your web host and you may get your site suspended without any prior information.
Google is smart enough to detect if your content is an original work or a copy. If Google finds that you’ve copied someone’s content, it will penalize you and push your site down in search engine result pages and in worst case scenarios may even remove your site off their index.
9. Market Your Content
If you want your content to reach a whole lot of audience, then you need to do some marketing. Blogging doesn’t stop to just creating content. It also involves marketing the content to the right audience. Use a tool like Buffer, HootSuite or IFTTT to schedule your posts on social media. This will make sure that your content is promoted even when you are sleeping. Though they are mostly premium services, their free plans are as good.
If you’re low on budget or wouldn’t want to spend right now on marketing, you can start out with Crowdfire, a super-smart marketing sidekick. All you need to do is connect your social media accounts and your blog to Crowdfire and its smart algorithm will do the heavy lifting for you. All you will ever need is a mere five minutes per day to schedule your posts to be shared automatically across all platforms.
10. Tell Your Story
People like reading stories, don’t they? Share your own story on how you started out blogging. Also, try to be yourself – don’t ape the styles of other bloggers or influencers. Moreover, don’t be too professional and use sophisticated English words and phrases in your blog – not everyone can understand what you’re trying to say and they’ll kiss you a goodbye. Try to keep it as simple as possible so that people needn’t guess what you’re trying to convey through your posts.
Thus I hope you found this article useful in learning how to improve yourself and grow in the world of blogging. If you liked this article, I’m pretty sure you would like my article on how to growth hack and drive traffic like a pro too!