Today’s leading marketers know that data-driven insights are marketing gold. Gone is the old approach of working off assumptions or gut feelings. Today, marketers are beginning to recognize the importance of relying on sound customer data. But according to a recent study from Google, fewer than 40 percent of marketers actually use consumer research to […]
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50% of the small businesses fail in the first year and sadly, if they survive, only 5% of them make past the five years. Small business owners have a low budget, usually lower revenue and great chances of getting on credit. One wrong move and it will be ruined. In that case, they should be […]
There used to be a time when people bought most of the things they need from a local store. They generally knew the store owner and maybe even some of the people who worked in there. But in today’s global village in the modern world, people miss that personal connection. We have gradually shifted brick […]
Why automation is important for digital marketing Automating your digital marketing efforts can help you save a lot of time and money which you would have otherwise spent trying to understand how digital marketing works, set up campaigns, capture leads, etc. Digital marketing automation can also help you focus on other important strategies needed to […]
With big companies, businesses and large corporations competing against each other on a global level, the need for marketing intelligence data has reached greater heights. This sudden rise in need for marketing intelligence data can be attributed to the cropping up of new competition from various parts of the world in the form of startups. […]
If you have been blogging for some time, you would have realized how difficult it is for you to gain new readers. Even though you might be highly active and posting new articles every single day, what if there’s no one to read it? It’s better to have a private blog rather than to have […]