Today’s leading marketers know that data-driven insights are marketing gold. Gone is the old approach of working off assumptions or gut feelings. Today, marketers are beginning to recognize the importance of relying on sound customer data. But according to a recent study from Google, fewer than 40 percent of marketers actually use consumer research to […]
Marketing
How to optimize your website for voice search
Google rolled out its first mobile-friendly update in 2015 which signaled webmasters to optimize their websites for mobile devices make them more mobile-friendly. It was also referred to as ‘Mobilegeddon’. With the onset of Mobilegeddon, Google started taking mobile friendliness as a ranking factor for websites on its search results page. Google had to roll out […]
What are LSI Keywords – Everything you need to know
Keyword research has come a long way thanks to evolution and updates of the search engine algorithm. Newer channels and updated style of marketing is evolving with each passing day. LSI keywords are one of the trending techniques used by the marketers in order to outperform their competitors and gain the top spot in search […]
How to choose the best digital marketing agency
50% of the small businesses fail in the first year and sadly, if they survive, only 5% of them make past the five years. Small business owners have a low budget, usually lower revenue and great chances of getting on credit. One wrong move and it will be ruined. In that case, they should be […]
Instagram Marketing Strategy for 2020
With more than one billion monthly users, Instagram is the fastest-growing image and video sharing platform that has caught the attention of every company, digital marketer, and millennials. Currently, more than 71% of the businesses in the United States are using Instagram to reach their target audience and boost their business. Surprisingly, their return on investment […]