Today’s leading marketers know that data-driven insights are marketing gold. Gone is the old approach of working off assumptions or gut feelings. Today, marketers are beginning to recognize the importance of relying on sound customer data. But according to a recent study from Google, fewer than 40 percent of marketers actually use consumer research to […]
Digital Marketing
How to choose the best digital marketing agency
50% of the small businesses fail in the first year and sadly, if they survive, only 5% of them make past the five years. Small business owners have a low budget, usually lower revenue and great chances of getting on credit. One wrong move and it will be ruined. In that case, they should be […]
Instagram Marketing Strategy for 2019
With more than one billion monthly users, Instagram is the fastest growing image and video sharing platform that has caught the attention of every company, digital marketer, and millennials. Currently, more than 71% of the businesses in the United States are using Instagram to reach their target audience and boost their business. Surprisingly, their return on […]
Time to cash in on influencer marketing and blogger outreach campaigns
There used to be a time when people bought most of the things they need from a local store. They generally knew the store owner and maybe even some of the people who worked in there. But in today’s global village in the modern world, people miss that personal connection. We have gradually shifted brick […]
Why is digital marketing automation important in 2019
Why automation is important for digital marketing Automating your digital marketing efforts can help you save a lot of time and money which you would have otherwise spent trying to understand how digital marketing works, set up campaigns, capture leads, etc. Digital marketing automation can also help you focus on other important strategies needed to […]
Facebook Advertising Guide
Digital marketers have flocked to Facebook’s advertising platform in recent years in search of a quick return on investment using this remarkable tool for reaching very targeted audiences. However, it’s important to understand that there are dozens of false starts and failed campaigns out there for every success story that you may hear about. That’s […]