In today’s world, our digital presence plays an integral part in many areas of our lives. From socializing to marketing, job hunting to networking, our digital presence can be a significant asset. For businesses, a strong digital presence can have many benefits, including attracting the best candidates for a role. More and more job hunters […]
Marketing
How to Improve Your Website’s SEO in 2021
The world is constantly changing and so is the landscape of digital marketing. Some old practices for search engine optimization (SEO) are no longer as effective, thanks to the fierce amount of competition online. This means that businesses must adapt and find new ways to improve their website’s rankings on search engines like Google, DuckDuckGo, […]
How to Improve Google Ranking with Core Web Vitals
As business owners, we need only one thing – to do more business. And for that, we need a website. But, what if you are not ranking for the keywords you are supposed to rank for? How will you sell your products? You can run ads for some time. But after that? Well, you need […]
How data can help you make smarter marketing decisions
Today’s leading marketers know that data-driven insights are marketing gold. Gone is the old approach of working off assumptions or gut feelings. Today, marketers are beginning to recognize the importance of relying on sound customer data. But according to a recent study from Google, fewer than 40 percent of marketers actually use consumer research to […]
How to optimize your website for voice search
Google rolled out its first mobile-friendly update in 2015 which signaled webmasters to optimize their websites for mobile devices make them more mobile-friendly. It was also referred to as ‘Mobilegeddon’. With the onset of Mobilegeddon, Google started taking mobile friendliness as a ranking factor for websites on its search results page. Google had to roll out […]