Learn about marketing your content to a wider audience through search engine marketing, social media marketing, content marketing and email marketing strategies.
Software as a Service (SaaS) has arguably become the most lucrative distribution model for digital technology products. The best part about having a SaaS business is that it is typically offered through a subscription model. As long as you keep delivering value, you are bound to enjoy ongoing income from your customers. The critical part … Read more
Today’s leading marketers know that data-driven insights are marketing gold. Gone is the old approach of working off assumptions or gut feelings. Today, marketers are beginning to recognize the importance of relying on sound customer data. But according to a recent study from Google, fewer than 40 percent of marketers actually use consumer research to … Read more
Why Email Marketing? Whether you own a business website or a blog and it helps you to put food on your plate, you would have realized the need and importance of email marketing. Email marketing helps you connect with your audience and grow them into potential customers of your services. This is because, email marketing … Read more
50% of the small businesses fail in the first year and sadly, if they survive, only 5% of them make past the five years. Small business owners have a low budget, usually lower revenue and great chances of getting on credit. One wrong move and it will be ruined. In that case, they should be … Read more
There used to be a time when people bought most of the things they need from a local store. They generally knew the store owner and maybe even some of the people who worked in there. But in today’s global village in the modern world, people miss that personal connection. We have gradually shifted from … Read more
Why automation is important for digital marketing Automating your digital marketing efforts can help you save a lot of time and money which you would have otherwise spent trying to understand how digital marketing works, set up campaigns, capture leads, etc. Digital marketing automation can also help you focus on other important strategies needed to … Read more