Digital marketing is one of the most important forms of marketing, thanks to the rapid growth of technology and the wide adoption of smartphones as the primary device used to connect to the internet. You can reach a large number of people by leveraging digital marketing from the comfort of your home. All you need is a smartphone and a credit card. Growing your business was never this easy.
Nowadays, many agencies and companies are in the business of providing specialized digital marketing services like content writing and optimization, getting more backlinks, recovering your website from a penalty after a search engine update, getting your content displayed prominently in Google’s featured snippets, and even local SEO services.
However, one niche that has seen significant growth over the years would be local SEO. You might have heard about it, but what is it exactly? Let’s see in this article.
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What is SEO
SEO (or Search Engine Optimization) refers to the practice of building websites and sharing content that appeals to search engine algorithms, especially to Google bots. Here are some ways to improve Google rankings.
In order to look appealing to search engines, your website must load fast, provide a good user experience, and be structured properly. This way, you can be assured that you will be ranked higher than your competitors who haven’t followed these guidelines. Another important point to be noted here is that content plays a major part when it comes to ranking on search engine result pages.
Generally, SEO deals with getting your pages ranked for niche-specific queries, while local SEO brings your geographical or target location into play. Many of the SEO principles still apply to local search engine optimization, but with minor adjustments, you can target local audiences and maximize the results. By leveraging local SEO, you can easily outrank bigger players who target a wider audience.
What is Local SEO
Nowadays, everyone uses the internet when they are looking for quick information about local businesses around them. There is a notable spike in ‘near me’ queries on Google. People search with queries like – hotels near me, sushi restaurants near me, banks near me, shopping malls or movie theaters near me, etc.
By optimizing local SEO services, you can spread the word about your business organically.
If you want to truly maximize your small business’s reach and growth in your area, you need to understand and utilize this technique. So, tag along and find all you need to know about local SEO experts, their benefits, and how they can work wonders for your business.
I already explained how search engine optimization generally works. Its main function? To present the best and near-accurate results based on a search query. This is made possible by search engine bots that use artificial intelligence to crawl, index, and eventually rank content online. It also filters out the worst search results.
So, the position of your website on search pages ultimately depends on your ability to optimize for SEO. Local SEO helps make your website and content rank higher in your community or target location instead of competing with the rest of the world.
Local SEO techniques include getting backlinks from local community events, location-specific terms, and keywords. This would help increase your rank and position when people around your community search for relevant goods and services.
However, we will not be discussing the methods used for local SEO services in-depth in this article. Instead, we will be discussing its benefits.
What are the Benefits of Local SEO
Think of it as taking a little fish out of a big pond filled with big fishes and putting it into a smaller pond along with fishes of its size. The small fish would be your small business, the big pond would be the internet, and the smaller pond would be your community. Of course, your business would now be competing with other smaller companies. But, that’s better than going head-on with larger businesses that have more money and power that can discount their products and services heavily which you cannot afford to do.
You would like your business to stand out as every business owner would within their target location. The simplest way to achieve this would be by leveraging local SEO. Now, let’s look at some of its benefits.
Improves Online Visibility
The main aim of digital marketing is to improve your online visibility. Do you know that the top first few results from Google searches have been known to drive almost 70% of the search traffic? This number does not include the paid ads that feature at the top of the page.
So, if your business is not gaining a top spot or if it does not make it to the first page of the search engine, there are chances that your potential customers would not even come to know about the existence of your website.
Since customers are essential for growing your business, you might want to consider putting yourself in a position they can easily find you. Local search engine optimization services would help you do just that, thereby increasing the chances of you being recognized.
Helps Improve Traffic
When your primary target audience is your community, there are chances that local SEO can help them discover your website and services more easily. Since they are already in your area, the chances of them coming to visit you are even higher.
As more and more people lookup for relevant services in your target location, the higher will be chances of you gaining a top spot on search results. When they have got their location turned on, search engines will provide them with locally relevant results such as yours.
Improves Authority and Trust
There is a general belief among people that companies and businesses that rank higher on search engines are trustworthy and offer better quality products and services.
Even though that is not true in many cases, you must not stop trying to come on the top spot. Once you rank higher in your target location, your audience will have more faith and trust in the services you offer because of their own belief. As a result, you will gain their trust and respect.
Build an Online Community
Consumers and businesses are buying the idea of building online communities. When your small business begins to make conscious efforts to connect with similar or other companies around the area, the effects will start to manifest, both online and off.
Building these communities and connections can be done through local backlinks. It boosts your rank and opens you up to the possibilities of better working relationships. If you refer your clients to relevant services offered by other businesses, they will be inclined to return the favor.
Reduce Advertisement Costs
Promoting our small business through ads is an excellent way to spread the word about your business. However, it costs a lot of money if you’re entirely dependent on it. Instead, it would be better if you are already ranking higher through organic search engine optimization. This way, you needn’t spend much on running advertisements and your ad costs will also be less.
Helps Increase Sales
When there is an increase in online traffic, an increase in sales is almost inevitable. You will be able to generate high-quality and relevant leads without much effort. When the local community is aware of your business and knows what you have got to offer, things get easier.
Local SEO is all about getting more visibility for your business locally in your area or community. From better visibility to improved sales, engaging local SEO experts is an excellent choice for your business. You can save the time and effort spent on local SEO optimization and focus more on your business where the benefits are much more rewarding.