Are you a photographer who would like to sell photo prints on your website directly to customers instead of selling them through third-party platforms like Pixieset, PhotoShelter, Smugmug, ShootProof, Zenfolio, etc that charge a commission for every sale you make or you need to reach a certain threshold to get a payout every month? Well, no more.
Thanks to Imagely, you can now sell prints and digital downloads with automated print fulfillment on WordPress and get prints sent directly to your customers from professional print labs with no extra work from your end.
Imagely is the company behind NextGEN Gallery, a popular WordPress gallery plugin with over 900,000 active installations and 4.5-star ratings out of 5 on the WordPress plugin repository. But, to take advantage of this feature, you need NextGEN Pro – which will unlock all the premium features on your site.
What is NextGEN Pro
NextGEN Gallery is a popular WordPress gallery plugin that can help you create beautiful and responsive galleries on WordPress. The free version of NextGEN Gallery plugin (Basic) provides you with only the basic gallery displays like slideshow, thumbnail, image browser, etc. But still, it also allows you to control the size, style, timing, transitions, controls, lightbox effects, and more.
NextGEN Pro is the premium version of the free NextGEN Gallery plugin that adds support for premium gallery displays (mosaic, masonry, etc) a pro lightbox display, image commenting, social sharing, and eCommerce. It also helps you protect your images from unauthorized users.
Oh, and it lets you publish photos to your site directly from Adobe Lightroom.
Automated Print Fulfillment
Using NextGEN Pro, you can ship prints directly to your customers, thanks to their partnership with White House Custom Color (WHCC) – a leading print lab located in the United States.
NOTE: While NextGEN Pro allows you to can sell prints on your site from anywhere in the world, it can be delivered to addresses in the USA and Canada only right now. They are working on it to add support for more countries soon.
What’s great about their print fulfillment service is that they are white-labeled. That is, none of the prints delivered to your customers will appear as if it’s delivered from Imagely or WHCC. Instead, it will carry your the name of your studio and address which you have set under the Ecommerce Options page.
NextGEN or WHCC does not charge a commission for the sales you make on your site. So, you needn’t worry about commissions eating into your earnings and making a dent in your profits when you’re selling a lot of prints online (bulk options).
Wide selection of printing options
WHCC provides you with a wide variety of printing options based on size, papers, mounted prints and canvases like Fuji Deep Matte, Fuji Lustre, Fine Art Canvas, Standout Black Edge, White Styrene Mounted, and more.
It also allows you to sell digital downloads.
Automatic sales tax and shipping calculation
Imagely has partnered with Taxjar to accurately calculate the sales tax on your site. Also, the shipping costs are automatically calculated during checkout. This really saves you a lot of time and money in the long run.
Manual order fulfillment
If you want to use your own lab, manage the print process, or heavily customize the orders, you can configure NextGEN Pro eCommerce to manually fulfill orders.
Get NextGEN Pro
Apart from the above features for automated print fulfillment, NextGEN Pro also supports multiple payment gateways (Stripe & PayPal), coupons, and pricelists.
So, what are you waiting for? Get NextGEN Pro today and start selling prints on your WordPress site.
NOTE: For a limited time, you can get 30% off by using the coupon code PRINTLAB at checkout.
If you are an agency, you might want to get the Enterprise plan to use NextGEN Pro on more than three sites. Also, if you need lifetime updates and support, the Lifetime plan is your best pick.
P.S. You might want to learn how to optimize WordPress to improve your site’s performance.