Pinterest has always been a favorite marketing tool for bloggers, companies, brands, and businesses because it influences the purchase decisions of many online buyers. On an average, more than 50% of Pinterest users bought something they pinned onto one of their boards. Having a proper Pinterest marketing strategy is essential if you want to reap the benefits of Pinterest marketing. Here are some reasons (Pinterest marketing facts) on why you shouldn’t shy away from Pinterest –
- There are more than 400 million monthly active users on Pinterest
- It is one of the most popular social networking platforms
- There are 100 billion+ Pinterest Pins and 1 billion+ Pinterest boards
- The market value of Pinterest is more than 11 billion US Dollars
- More than 60% of Pinterest users are women
- Majority of Pinterest users are aged below 40
- Weekly conversions on Pinterest grew by 300% in 2020
Statistics Courtesy: Pinterest and others
Though Pinterest marketing comes under a broad category of social media marketing, marketing on Pinterest is fun and has got long-term benefits – the average lifespan and reach of a Pin is greater than that of a Facebook post or a Twitter tweet. Pinterest marketing works very differently from all other social media platforms. You don’t need a Pinterest marketing course to learn how to use Pinterest. All it takes for you is to put to use the below Pinterest marketing strategies and guidelines to build and engage with your followers. You can also call it a Pinterest marketing blueprint or cheat sheet.
Add blog link to your Pinterest profile
Once you are logged in to Pinterest, go to the account settings section and enter your blog address in the website field. You will now have to verify your blog address so that you can get access to your website’s Pinterest analytics. You can use this information to see what people are saving from your blog.
In Pinterest, user activity matters – try to Pin at least five to ten times per day. If you’ve got less content, try to pin at least five Pins per day and if you’ve got plenty of content to share, limit it to thirty Pins and space it out equally throughout the day. The best day to pin your content is Saturday and the best time to share your content is during afternoons and evenings. Here are the subjects which perform the best per day basis –
- Monday: Health and fitness
- Tuesday: Gadgets and technology
- Wednesday: Inspirational quotes
- Thursday: Fashion
- Friday: Memes and funny GIFs
- Saturday: Vacation and travel
- Sunday: Food and crafts
Ever since Buffer started pinning 10 times per day, engagement with their Pins grew by 150%. Since you cannot always be free sitting in front of Pinterest, you can schedule your Pins beforehand. I use Buffer for Pinterest to schedule my Pins for the week. By the way, don’t forget to equally space it out or you’ll look like a spammer. Spacing out Pins will make sure your content is always visible to Pinterest users and not just during a particular time in a day.
I have tried many free tools for scheduling Pinterest posts but nothing worked fine like Buffer. For just $10 per month, you can manage all your Pinterest activities from the Buffer app.
Apply for Rich Pins
Rich Pins is a free Pinterest feature which allows you to display extra information along with your Pins. Rich Pins are available for these types of content – apps, products, recipes, and articles. Follow this documentation to easily add Rich Pins support to your account. Product Pins display the real-time pricing, buying location and availability of your product. Recipe Pins display the ingredients, cooking time and serving size of the dish. Article Pins display a headline, author and the article description along with a link. App Pins allow you to add an install button to your app, but this feature is available for iOS only devices only. These Rich Pins are just like the Twitter Cards and Facebook Open Graph tags.
If you are still wondering how to get Rich Pins support for your blog, it is as simple as adding Pinterest meta tags to your site, validating it using Pinterest rich pins validator and applying for rich pins support. It won’t take you more than 30 minutes at the maximum. Once your application is successful and your pins are validated, you will receive an email from Pinterest stating that rich pins support on your account has been enabled. This last step alone might take up to a week but there’s nothing to worry about it.
Once you have been approved, all your normal Pins are converted into Rich Pins. I noticed a steady increase in traffic from Pinterest within a week of getting accepted into the Rich Pins program. With regular posting and Rich Pins support, you can easily boost your traffic from Pinterest.
Design and Pin vertical images
Unlike Facebook and Twitter, vertical images perform the best on Pinterest. It has been found that the best aspect ratio for Pinterest images is 2:3 or 1:3.5, with a minimum width of 600 pixels. You can use a free tool like Canva to create awesome images and graphics for pinning. Though I myself haven’t properly implemented this tip yet, I have heard from multiple sources that vertical images work the best for them on Pinterest. Very soon, I will also be adding new Pinterest optimized images and graphics to my blog.
Here’s an up-to-date guide on social media image sizes from Sprout Social which you might find handy when designing social media banners and graphics. You won’t be needing it if you’re using Canva.
Write keyword-rich Pin description
Make sure your Pins are optimized for SEO by including proper details, keywords, positive vibes and call-to-actions along with your pin. Here are some tips for you to create the perfect pin description –
- Use proper capitalization and grammar.
- Don’t use hashtags.
- Don’t add offer or discount details.
- Keep away from pitching your product directly.
Creating a long keyword rich description will be good for your Pins in the long run as its lifetime will be more. But in general, Pins with short description saw the most engagement. Also, a majority of the top posts on Pinterest didn’t use hashtags. So, it’s better for you to hold yourself from spamming your pin with hashtags.
Create Pins with text on images
In general, the majority of the Pins you find on Pinterest is designed in this way. Nearly 70-80% of the images contain some text on the images. These Pins tend to perform better than images with no text over them. This is mainly because people don’t have the need to click on the images to see and understand its context.
Create a ‘Pin to read later’ link
Using this tip, you can easily turn Pinterest into a social bookmarking tool. Once you have published a new article on your blog, pin it to one of your boards and grab the pin’s URL (link) and start sharing your blog posts along with the read it later Pinterest link. This way, people can directly pin your post to their read it later Pinterest board and come back later when they have time. This increases your post visibility on Pinterest and at the same time, people can keep up-to-date with your latest content.
Create keyword-rich boards
A little while back I suggested you create a compelling keyword-rich description for your Pins. Now, I am suggesting you create boards with keyword rich title and description. This, way people can easily sort through and find the content relevant to them. Also, it helps to keep your posts organized and at the same time is very good for optimizing your Pins for search engines. If your blog is about social media marketing tips and tricks, you can create separate keyword optimized boards for each social network. But hey, don’t make your board description too long – keep it short and crisp.
Join group boards
Find and join popular boards on Pinterest using a free tool like Pin Groupie. By collaborating with other pinners, you will be able to drive more quality and authentic traffic to your own blog. Moreover, you will be able to present your content in front of many eyeballs, which means more interaction with your Pins and more conversions in the long-term. Alternatively, you can create a board and invite contributors who are pinning in the same niche (industry) as you. For example, if you are a beauty blogger and have got a board covering the latest cosmetic products from Oriflame and L’Oreal, you can invite other pinners who cover the same topic in their Pins.
Monitor Pinterest Analytics
You can monitor your Pinterest analytics dashboard to see statistics related to your Pinterest account such as – average daily impressions and views of your profile, average monthly views, and engagement with your content, activity from your blog address and top pin impressions in the last 30 days. Using this information, you can assess the performance of your Pinterest marketing strategy.
Connect other social networks to Pinterest
Go to ‘social networks’ tab under your account settings to easily add Facebook and Twitter to your Pinterest account. Once you have connected your Pinterest account to your personal or business Facebook and Twitter accounts, you can easily share Pins and Boards with these networks.
You can also ‘claim’ your other social media accounts to connect your content from other networks with Pinterest. By doing so, Pinterest will attribute pins from your claimed accounts to your Pinterest profile. Currently, you can claim your Instagram, Etsy, and YouTube accounts and this setting can be found under the ‘Claim’ menu in the settings section.
Though I am not a Pinterest marketing expert, I am pretty sure you will benefit by following the above mentioned Pinterest marketing best practices. Thus I hope that you found my Pinterest marketing ideas and tips useful for laying down a proper Pinterest marketing strategy for your blog, brand or business.